boxxe introduces new leadership role to help drive a cohesive customer outcome

boxxe introduces new leadership role to help drive a cohesive customer outcome

boxxe is excited to announce the appointment of Joel Berwitz as Chief Revenue Officer. Joel will be responsible for all revenue-generation strategy and execution. His responsibilities include overseeing the sales, marketing, partners and technology innovation teams, ensuring those departments work cohesively and achieve revenue goals. He will report to boxxe CEO Phil Doye, who was previously owner and CEO of Kelway before its acquisition by CDW in 2015.

“As digital transformation accelerates, the way technology partners interact with our customers is changing. As requirements become increasingly complex it’s become more important to align the correct team of resources to ensure a successful outcome. These resources include account management, technical experts and our partner community; all delivered alongside an enhanced digital experience. Joel has a proven ability to simplify this complexity and keep the customer at the heart of what we do.” Phil Doye, CEO of boxxe


Joel has 10 years of experience building and managing technology-led sales teams. Having moved to SBL in July 2019 as Digital Solutions Director, Joel has been working with the SBL teams to help build a new identity, boxxe, and to shape the vision and value proposition for the new brand. Just prior to SBL, Joel was the Head of Cloud Services Sales for CDW UK, a leader in the technology products and services space and helped them to enter the cloud services market over the past decade.

“I’m excited to be taking on this new position at SBL as we transition to boxxe in September. Our aim is to build an organisation which fits our new mission of ‘Making Technology Human’ which now, more than ever, is of huge importance to both our customers and the wider society. As our customers are making their way through what can be an incredibly complex and confusing technology transformation, our place is to support that journey with a set of simple services which provide a clear outcome” said Joel Berwitz, CRO.

“We’ll be looking to supplement the team with a new Sales Leader, someone to work with us to clearly define our sales plan and how we can grow the organisation over the coming months and years. There is a huge opportunity for us to create an amazing organisation with boxxe where, in partnership with our customers, together we will help them to continue their transformation journey during and post the COVID-19 pandemic.”


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