84% of organisations uphold digital transformation as a key driver for business performance.
From boxxe’s own 2021 Technology Strategy Review, organisations adopted new technologies 40x faster in 2020 than they did in 2019 – kick starting a ‘digital-first’ enterprise approach over ‘strategies involving technology’. A novel sense of urgency, propelled by the Covid-19 crisis, saw the strategic importance of digital transformation accelerate by 7 years.
It seems like virtual collaboration and remote work, facilitated by Microsoft 365 tools ,are here to stay. And, for organisations embracing technology, this was a top priority that could sustain long-term advantages, beyond a cost-saving one.
Merit of culture in digital transformation
Digital integration isn’t always smooth - in reality, only 30% of transformation projects succeed, whilst a meagre 16% reported capable of sustaining long-term changes.
As evidenced from boxxe’s own rebranding process, changes to internal culture demand an authentic buy-in vision, where missions and values are credible and collectively owned. In other words, any internal change within an organisation demands a change in collective attitudes, culture, knowledge, and behaviour.
So, why is success limited?
Communication - In fact, 29% deem poor internal communication as the main factor why projects fail.
Whilst organisations place their attention and resources on implementing a transformational digital process, employees caught amidst this risk being neglected and having their opinions overlooked.
Planning for a digital transformation strategy is hard enough as it is, but doing it without communication as a priority hinders your chances of success.
Irrespective of technology capabilities achieved by an organisation, its value is limited by the extent that their workforce adopt it.
A misalignment between strategic objectives and core values, alongside a risk of employees feeling excluded, can inhibit long-term growth.
Therefore, employees should be listened to, and keeping them engaged is critical – 70% of internal digital projects fail, primarily due to resistance to change and lack of management support.
The overlooked value of an internal communications strategy
An internal strategy might sound too complex to get started on. In reality, it’s simply a matter of planning the ‘what’ and ‘when’ to your colleagues about your project to keep them invested in the technology.
Through this, a positive and integrated employee experience is molded during a transitional change that retains employees looped in. In ensuring effective change, success looks like:
- Strong buy-in from executive leadership (45%)
- Continuous engagement with lower-level employees (42%)
- Improved communications (32%)
- Training on new procedures before and after change implementation (69%)
On the other side of the coin, change resistance can offset targets set out by organisations.
Meaning, acquiring a buy-in approach from employees that aligns with corporate vision, culture and strategic goals can maximise change success, is critical.
The cost of poor technology engagement
The digital blueprint for change is only as successful as the internal culture embracing it.
Engaging staff isn’t - and shouldn’t - be challenging. In fact, organisations investing in their employees witnessed 4x higher profitability and a further 20% growth in productivity and innovation.
In times of tumultuous transitions, it’s easy for organisations to neglect employees’ engagement and focus solely on the end-goal.
However, this comes at a cost – £13.4bn yearly across UK businesses, resulting in lower productivity and higher staff turnover. These not only have immediate effects but can also impact an organisation’s hiring rapport in the future.
The value of devising an internal communications strategy involves uniting numerous organisational functions to work cohesively toward a common purpose.
With 43% of employees working remotely - shifting employee expectations and new technologies contributed to challenges in internal communications. With remote working in place, ensuring productive employee engagement and collaboration proves critical for the success and sustainability of organisations.
To learn more, find out here how boxxe navigated a successful transition from physical office space to remote work.
As a managed service provider with 25+ years of expertise as Microsoft Gold Partners, our team of specialists at boxxe understand Microsoft 365 in helping you deploy, manage, and maximise your Microsoft investment.